Heather at tsp. approached me to give her beloved cake company a brand refresh.
She wanted to reflect the new direction of the business, which has naturally evolved
into a more wedding-based market. The approach was to go with a more organic
and simplistic style with an approachable colour palette; moving away from the brutalist
and masculine visual identity that came before.
She wanted to reflect the new direction of the business, which has naturally evolved
into a more wedding-based market. The approach was to go with a more organic
and simplistic style with an approachable colour palette; moving away from the brutalist
and masculine visual identity that came before.
