I was tasked to try and bring more of a paws look and feel to our social platforms and look at how we could push our brand assets.
I explored our colour palette and created new combinations, breaking up the logo to use the individual letters as background patterns, creating bespoke icons, exploring how we would display products, and creating some fun engaging assets static and animated. I wanted to help start our paws online community by adding, top tips, ask us anything, topical subjects, seasonal things to know, and fun and easy recipes.
