Social Media Brand Guidelines
Brief — To work closely with the social team to help create a consistent look and feel of the brand on all platforms, but also to create more engaging assets, to keep our social platforms relevant, to push our output & quilty of work and to help attract potential future students. Creating templates, master files, social brand guideline, for static and motion.
We wanted to explore and play around with moving the existing illustration style forward and bring it into more content that we posted on social media, we love to show how diver our students are by helping them celebrate their culture and favour holidays.
I created brand guidelines to ensure that everyone was using the social platforms correctly, making sure brand assets were in the brand column and following the different styles of assets created, from how to apply and use the illustrations, to edited images, present student profiles, and posted the engaging and interactive assets.