Wag & Whisker
Illustration / Branding / Packaging
At Paws, we launched our own supplement brand, Wag & Whisker. These vet-approved, all-natural supplements not only help keep your pet living a long and adventurous life, soothing those stiff joints, supporting calm behavior, and keeping that coat silky smooth. Wag & Whiskers are also kind to our planet, with their low carbon footprint, recyclable packaging, and limited keepsake tins. 
Keeping the branding minimal, with a restricted colour palette, simple but expressive type lock up, and a hand-drawn illustration style helps gives the brand a more refined and ownable feel, while still feeling accessible to every kind of pet owner. 

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