I worked on the last leg of this project, so most of the design was set, and I was able to have all the assets from the get-go, with extremely short deadlines, being quick and efficient was the only way to be. I created the repeat pattern for all the steps and repeats for the premier event in London, all the different invites, window entrances, and printouts for staff and attendees.
Working on even shorter deadlines than the primer, the priority often kept shifting. I created the type lock up, in four different colourway, which was printed and used digital, we had them printed in multiple sizes to be put on a variety of things, from walls, windows, and flyers and we printed merchandise.
I also created bespoke handwriting quotes that need to keep that gritty feeling but still be printed at up to 4 meters.
I also created bespoke handwriting quotes that need to keep that gritty feeling but still be printed at up to 4 meters.