I worked on the rebrand for Telcom, We were tasked to look at a new name, colour palette,
symbol, art direction, typeface, and graphic elements.
symbol, art direction, typeface, and graphic elements.
After coming up with three different routes, the team over at Telcom settled on the green route, where Elevate was created. We leaned in on the 'uninterrupted' line used to connect customers, seamlessly.
With this line, we created the logo, and graphic device to bring consistency throughout,
be that with copy, images, or on its own.
be that with copy, images, or on its own.
